![]() ![]() Because ION doesn’t have their own streaming service, they’ll also be able to use the widely distributed platform to promote WNBA League Pass and they’ll be able to set the tone for how they want their league to be portrayed by producing the telecasts themselves. With the WNBA’s latest move, this will be the first time in recent memory that they are on television at a specific time every week and that they are reachable to so many people in primetime. The Clippers still air 15 games a year on KTLA-TV in addition to their RSN and their super DTC package. We’ve seen the possibilites of how teams will be able to take full advantage of DTC through endeavors like ClipperVision, which includes a stats cast, a players-only broadcast, and streams in different languages.īut it is still important to be able to reach anybody and everybody with a core slate of games to ignite attention, prevent gatekeeping your product, and potentially draw new consumers to paid products. There’s lots of potential for profits, revenues, experimentation, and innovation in the world of direct-to-consumer television. ![]() It’s the reason the NFL still airs a majority of its games on broadcast television. In a world where sports is competing with dramas, movies, comedies, podcasts, video game live streams and so many other different forms of entertainment – it is essential to be as accessible as possible. It is one of the few channels in America that you can literally get anywhere, at any time, on any device without needing to know a username and password. But if you look into it, whether you pay for a TV service or not, you probably have access to it. You may not be a fan of ION and you may not watch the channel often. And finally, it is aired on advertising-based video-on-demand platforms that distribute free ad-supported television channels. It is also carried on by streaming multichannel video programming distributors. It is carried across cable and satellite operators nationwide. This means some viewers can receive the channel through their own antennas free of charge. It airs on over-the-air television in some markets. But there’s an argument to be made that the WNBA’s deal with ION is truly the sports TV deal of the future. Alternative broadcasts have popped up everywhere and feature superstars as big as Peyton and Eli Manning on a weekly basis. Many leagues allow broadcasters to simulcast over-the-air games on their OTT service. Thursday night NFL games stream exclusively online. ![]() We’ve seen a lot of innovative sports television deals signed of late. The games will air on the network in a set time slot for 15 weeks and they’ll air on ION for multiple years to come. Some games will air nationally while others will be regionalized. As part of the deal, ION will broadcast a pre-game and halftime show produced by the WNBA. Last week, the WNBA and Scripps Sports agreed to a deal that will place Friday night games on ION. ![]()
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