The new site also includes a plush grey couch waiting area, art-infused wall displays, and a collaborative VIP space with SPIN – aptly titled “The Back SPIN” – that features a regulated ping pong table and high-level privacy and security.Ĭompany CEO, Nicola Andreatta, described the anticipation and excitement of the new location by saying, “A space like this perfectly represents our brand DNA and creates a ‘wow’ effect that allows for a great connection with our customer.” Currently, there’s an electric yellow “Icon A5” aircraft at the front entrance of the store, and next month – through a Lamborghini Squadra Corse partnership – it will switch out with a white Lamborghini “ Huracan STO,” as an added show-stopping measure. Skeletonized movement with 100+ interior parts, a micro-oscillating rotor and angled, hand-craftsmanship round out the watch construction.Īn exclusive partnership with TheArsenale reveals cutting-edge vehicles and aircraft being exhibited. RD’s new “Soho” timepiece maintains the brand’s sense of quality and luxury and comprises a white rubberized strap with an embedded red graffiti decal. And further emphasizing the company motto, “No rules, Our game,” the boutique’s interior is fully coated in the brand’s “Traffic Red” colorway – from floor to ceiling – allowing customers to experience its ‘Hyper Horology’ excitingly and boldly. The brand set its sight on the new Manhattan address due to the location space aligning with its values of freedom and pleasure. ^ "Lamborghini Squadra Corse Selection".^ "Lamborghini Squadra Corse x Roger Dubuis".^ "Excalibur Spider Carbon Skeleton Flying Tourbillon | RDDBEX0572".^ "Double Sprung Balances with Differential RD103SQ".^ "Skeleton Double Flying Tourbillon RD01SQ".^ "Skeleton Flying Tourbillon RD505SQ".^ "Automatic skeleton watch with micro-rotor RD820SQ"."Roger Dubuis, a Master Watchmaker, Dies at 79". ^ "Richemont buys rest of Roger Dubuis in watch industry shake-up".^ "History - Fondation de la Haute Horlogerie".^ "Roger Dubuis watches - Roger Dubuis Brand - Roger Dubuis Excalibur - WorldTempus".in the early 1990s Mr Dubuis, the modest, subtle watchmaker, met Carlos Dias, who later became the swaggering impresario of the Roger Dubuis brand. He then moved to Geneva to work for Patek Philippe as a constructor and watchmaker in the high complications workshop / After 14 years at the pedigreed Geneva watchmaker, he left in 1980 to set up a small workshop where he repaired watches and clocks for collectors, auction houses and watch brands. Mr Dubuis began his watchmaking career during the golden age of Swiss watchmaking, starting at Longines in the late 1950s. "The True Story of Roger Dubuis (1938-2017)". Strategic International Management: Text and Cases. ^ a b Morschett, Dirk Schramm-Klein, Hanna Zentes, Joachim ().^ "Compagnie Financière Richemont SA - Richemont acquires 60 per cent interest in Manufacture Roger Dubuis SA".Ĭo-founder Roger Dubuis died in October 2017. In 2016, the group has acquired the remaining 40% of the company. In August 2008, Richemont Group acquired 60% of Roger Dubuis. In 2005, the Excalibur collection was launched, equipped with Double Tourbillon Skeleton movement. In 2001, Roger Dubuis built his manufacturing facility in Meyrin, on the outskirts of Geneva. After four years of development, In 1999, the company unveiled first watches that were fully designed and developed in-house. The Roger Dubuis Manufacture in Geneva was founded in 1995. Carlos Dias, a designer for Franck Muller, joined Dubuis to launch the brand. He took commissions to design new complications for major brands for several years. Roger Dubuis started his career at Longines in the late 1950s, and founded his own atelier in 1980 after 14 years of developing complications in Geneva for Patek Philippe. Computer-generated Graphic Image of Roger Dubuis Manufacture in Geneva, Switzerland
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